Web Design Calgary | What things should I keep in mind while developing my new small business website?
The world of small business keeps changing, but something that is undeniable now is that everyone needs a great website in order to grow and spread their brand and business online. Let’s look at three basic tips for ensuring your website design works for you.
Customer Engagement
If you’re designing a Calgary website for your small business, you want a site that grabs your prospective customer’s attention. Having amazing images, video or a carousel of both is a great way to showcase your work and get customers engaged right away. Remember to have interesting things throughout your page as well. Keep their attention from the top of your webpages to the bottom!
Smartphone Functionality
According to several studies, mobile phones account for anywhere from 56% to 68% of total web traffic online. That number is only going to keep growing. Calgary small businesses need to ensure their Web Design works with cell phone and tablet users. Many web builders such as Elementor will have reactive views to preview how your site will appear on tablets and phones. Keep in mind how long it takes to scroll on a phone. Don’t have your site require more than three swipes of a finger to scroll from top to bottom or your smartphone. Users will have a hard time navigating your content. Keep things short and engaging to keep your customer experience solid.
Faster Load Times Mean Visitors will Stay on your Website
Nothing puts a customer off faster than a slow load time. Studies have shown that customers won’t use a site that takes too long to load, and that even 1 second of extra load time can effect customer satisfaction by more than 15%. Make sure the images you use on your site are optimized for fast loads. Don’t bog your page down with unnecessary plugins or content. Your site will load more quickly and easily for your customers.
There are all kinds of tips and tricks for improving site speed all over the internet. Webpages such as Pagespeed Insights from Google, GTMetrix and Webpagetest are all free tools that will not only test but also recommend changes that will vastly improve your experience.
As always, feel free to reach out to our team here at Conquest support@conquestoutback.com if you have any questions about website design and we will be happy to help you.