Jessica Hoey
CALGARY ONLINE MARKETING | With the outbreak of COVID-19 in March of 2020, many Calgary businesses have had to adapt the way they conduct their business and are able to sell their product(s) while having to adhere to government restrictions. At Conquest Outback Productions, we offer a variety of ways to market your Calgary business, one such way is Calgary online marketing through the medium of Google Adwords.
Google Adwords has proven to be quite successful for local businesses obtaining leads, sales and visibility within their markets. In order to advertise on Google, one must create ‘campaigns’, which has the ability to create multiple ads for a particular product, sale or brand you would like to advertise. This allows for your business to gain more visibility online. Our team of certified Google Adwords specialists have found 3 key ways to make your ads more successful when advertising on Google.
1) Search Campaigns
Search campaigns are text ads that can be viewed on desktop, mobile or tablets that appear typically at the bottom or top of the Google search results page. It is important to make sure that these ads contain at least 1 main keyword that is relevant for your business. This method of Calgary online marketing is unquestionably one of the more profitable ways to advertise your business on Google.
2) Display Campaigns
Display campaigns are pictures and/or videos that are dispersed on Google, along with any other brands/partners affiliated with Google/Google Products. If you are a retail store, our Calgary online marketing team highly recommends using Display campaigns in order to better feature your products. Our team understands how to effectively target your markets of interest. Additionally, we know how to effectively draw people to your website or in store to view and/or purchase your products using Display ads.
3) Call Campaigns
Call campaigns are quite similar to search campaigns, however the difference being that when someone clicks on your call campaign, the ad will direct the user to call your business directly, allowing for immediate contact and ability to satisfy their needs in just a click of a button. Our Calgary online marketing teams recommends when using Call campaigns that you have the campaigns set to only appear on mobile devices; having other devices such as desktop and tablets be an option for dispersing your ads will cause a portion of your budget to cater to both desktop and tablets. Thats 2/3 of your budget being dedicated to devices that customers will not be able to contact you on if you choose to use Call campaigns.
These tips and tricks from our team has allowed for us to create Google Adwords campaigns that prove effect and successful for our clients. Our clients consistently get brand new quality leads every single day due to our hard work and dedication to maintaining their Google ads.
For more information, check out our website at conquestoutback.com and see what our customers have to say!
Call today or message us online to receive a free quote.